The UX Design Strategist

Design Thinking Focus


Once our research into the users and the data is complete, we move to on to a phase that allows us to compile everything we've found and converge on the ideas that come through the strongest and most often.

When we did the research - ideally with many users who fit the roles we have to design for - we interviewed with empathy, we took notes, and we thanked our users for the cooperation and honesty.

Now we have to focus all those ideas, challenges, wants and desires down into a set of notes that represent the strongest factors we found, as well as insights to the outliers, or the anomalies from the research.

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Enter Design Thinking

The picture at right shows a typical design thinking session.  We use color to depict certain areas of our research and the importance of this is that our brains are wired to receive information visually and the colors allow us to think faster and more efficiently towards our goal.

We also section the colors into groups to further help us identify the areas we need to concentrate on.

We started by having every researcher write the notes from the discovery sessions on the sticky notes - one challenge, idea, want or desire to each note.

Once we get all of them on the wall, we start to group them into similar ideas so that we:

  • see where we have the same notes occurring from different users we interviewed - this is our major focus
  • see where we have ideas or challenges that differ from the majority - these are our outliers

As you can also see from this one example of many, the sessions are experiential.  Our core team members are up at the wall, talking through the research and determining easy wins, challenges, and roadblocks.

Administrators from Queensway Carleton Hospital in Ottawa